It
is my great pleasure to present in this Annual Report exciting
new developments in Hong Kong's broadcasting landscape and
the Authority's role in maintaining a competitive, fair and
vibrant broadcasting market.
A Thriving Broadcasting
Market
Domestic Free Television Programme Services
Last year marked an historical milestone in the development of terrestrial television in Hong Kong. The two domestic free television programme service licensees, Asia Television Limited (ATV) and Television Broadcasts Limited (TVB), officially launched their respective digital terrestrial television (DTT) services on 31 December 2007, comprising digital simulcasts of the four existing free-to-air channels together with new digital programme channels. ATV has launched five new standard definition television (SDTV) channels, namely "aTV" News & Business Channel, His TV, Her TV, Plus TV and CCTV4, as well as the "aTV" HD Channel broadcasting 14 hours of high definition television (HDTV) programmes per week. TVB has launched a new 24-hour HDTV channel called High Definition Jade and plans to launch later this year two additional SDTV channels, J2 and Interactive Information Channel.
The Authority earlier examined and approved the digital programme
investment plans of respectively ATV and TVB1.
During the year under review, the Authority took further measures
to facilitate the implementation of DTT by revising its Generic
Code of Practice on Television Technical Standards and relaxing
certain licensing requirements for ATV and TVB on coverage
of new digital services. In the interests of providing greater
programming diversity to viewers, the Authority exercised
its discretion to exempt the licensees from positive programming
requirements.
Domestic Pay Television Programme Services
We are pleased to see continued growth in the domestic pay
television market in terms of subscription size, programming
variety and service development. The total number of subscribers
to licensed pay television services increased by 20% from
1 530 000 to 1 840 000. The total number of pay television
channels offered by the three domestic pay television programme
service licensees increased by 13.4% from 239 to 271 over
the previous year.
During the year under review, PCCW Media Limited launched
a high definition televison (HDTV) service and other interactive
services including the trading of securities via the now Business
News Channel and the now shop channel. We welcome the introduction
to consumers of innovative new services.
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In 2005, the Authority approved ATV and TVB's plans to each invest more than $400 million for digital terrestrial television in-station facilities and programming in addition to their original six-year plans.
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