Broadcasting Services Survey 2005

To track the viewing and listening habits of the public and their attitudes on matters relating to broadcasting, the Authority commissioned an independent survey company to conduct a survey on broadcasting services in Hong Kong in April/May 2005. The scope of the survey included the domestic free, domestic pay and non-domestic television programme services, sound broadcasting services, and broadcast-like services provided through new forms of media such as the Internet and 3G mobile services.

The objectives of the survey were to assess the penetration and use of different types of television and sound broadcasting services, including those carried on new media, in Hong Kong households; the public's satisfaction with programme diversity in broadcasting and their views on the regulation for such services; and the public's awareness and effectiveness of the present complaint avenues.

A total of 1,500 successful face-to-face interviews were conducted with respondents aged 15 or above. The executive summary and findings of the survey are available for public access on the BA website at www.hkba.hk.